HYE

Art Direction, Identity, Web Design

COMPANY
HYE FOODS

WEBSITE
hyefoods.com

WORK DONE
packaging, branding,
website, logo

INDUSTRY
food & beverage

Overview

It's 5 O'clock somewhere...

HYE gives “high tea” a new meaning. Crafted by winemakers in the south of France, and distributed worldwide. This limited edition tea infused wine is sure to please even the most discerning of wine connisours.

Bowtie approached this project with one key factor in mind: BRAND AWARENESS. Although a fantastic product, HYE did not have a single purchase order from any local distributor. And to compete in the multi billion dollar alochol industry, they were going to have to stand out.

We created a website, logo and bottle label design, coupled with a marketing campaign to attract not only pontential buyers, but also global distributors. Within 7 months of working with BOWTIE, HYE has closed on several distribution agreements.

Today, HYE is sold in over 20 countries worldwide in both specialty and major wine outlets.