JERK NY

Art Direction, Identity, Web Design

COMPANY
JERK NEW YORK

WEBSITE
jerkny.com

WORK DONE
art direction, identity,
web design

INDUSTRY
fashion

Overview

A streamlined commerce experience that is as user friendly as it is imaginative and artful.

Art meets culture meets politics meets fashion, we’d like you to meet JERK NY. A fashion collective worn by celebrities and trendsetters, featured in Vogue, and a NYFW show attended by fashions elite. We worked closely with JERK and their lead designer Olivier to redesign their website and brand identity. We took a very streamlined and ease of use approach for mobile users and an integrated desktop UX design.

JERK now sells online through their website and their boutiques in NYC. Bowtie also developed the in store layout and design for their new boutique located in Brooklyn.

As retailers increasingly move from the brick and mortar model to a more tailored online commerce driven model; this change in consumer interaction has seen online sales steadily increase quarter over quarter.