LUXX

Branding, Identity

COMPANY
LUXX

WORK DONE
branding, identity

INDUSTRY
Cosmetics

SCOPE

The premiere product in the LUXX line, LUXX presents LUXX LIPS.

Big hair, high heels and lips redder than a strawberry in spring.

Newcomer to the cosmetics arena, Luxx are quickly making a huge impact. With the launch of their first product quickly approaching, LUXX reached out to us to work on an aggressive campaign and brand identity that reflected the brands ‘chic but affordable’ line of cosmetics.
With only a week to complete this task, it was important that we get it right and on budget. We worked closely with the LUXX team to design and develop a logo that spoke to the quality of the brand and a campaign that spoke to the fun, glamorous, youthful audience that LUXX Lips was going to be marketed to.